Increasing the traffic coming in to your website is not always the easiest way to boost the revenue your website makes. I always advocate going after the lowest hanging fruit first – and in most cases, that means making more from the traffic you already have. After all – you’ve already got those people … you’ve done the hard yards to get people to your website, don’t let them away without convincing them to actually do something!
Conversion Rate Optimisation
Conversion rate optimisation is an often over looked method for increasing the amount of revenue your website makes. Actually – it’s not all about revenue. What we’re really talking about here is improving the rate at which users take actions. All web pages should have a purpose – whether that’s completing an enquiry, purchasing a product, or simply moving a visitor on to the next stage of the site – a page requires a purpose. (Without a defined, measurable, purpose you cannot measure it’s success or failure). - Read More -